Harlequin Brands works where brand perception is actually formed: in the structure behind the message and the consistency between what a business says and what it delivers. The work goes beyond visual identity or polished communication. It connects the visible expression of a brand with its deeper substance, so the market encounters a brand that is coherent, credible, and built to hold attention.
Every assignment begins with clarity — what the brand must stand for, where it must compete, and what must change for it to gain advantage. From there, Harlequin Brands shapes the full brand system: narrative, positioning, communication architecture, and market-facing expression. The result is not just a stronger presence, but a sharper commercial signal that aligns identity, intent, and impact.
Harlequin Brands is built for businesses that want more than surface-level refinement. It is for those that need a brand presence with internal strength, external clarity, and the discipline to remain distinct.
Purpose: Harlequin Brands exists to help businesses build brands that are grounded in insight and shaped for real market relevance.
Mission: Our mission is to use marketing research as the foundation for branding solutions that are strategically sound, commercially credible, and distinct in the market.
Vision: Our vision is to be the brand solutioning partner businesses trust when they want more than surface-level communication — when they need brand systems that can compete, connect, and endure.
Harlequin Brands builds brands from insight, not assumption. We believe the strongest brands are not created by decoration, but by understanding what the market needs, what the audience values, and where the opportunity lies. That is why our work begins with research and moves into strategy, positioning, and brand systems that are built to perform.
We create brands that are clear, credible, and commercially stronger – brands that stand apart because they are rooted in substance
Our Story
The Minds Behind
Harlequin Brands
Priyanko Dasgupta
Founder
A branding landscape cluttered with noise. Enterprises lost in tactical drift, foundations cracking under unproven promises. Priyanko Dasgupta, with 18 years deep in advertising and MarTech trenches, spotted the fatal gap: no elite framework to cut through chaos and forge unbreakable clarity.
That revelation birthed Harlequin Brands. As Founder Director and visiting professor in MBA and PG programs, he fuses classroom rigor with battlefield scars—spotting voids others ignored, turning market blindspots into proprietary precision systems.His dual lens rejects mediocrity, demanding Best of Breed dominance from every corner. Priyanko didn’t just see the gap. He built the bridge—and teaches others to cross it. One insight at a time, he’s scripting destinies for brands bold enough to claim them.
Sunandita Dasgupta
Director
Operations demand rhythm and truth. Sunandita Dasgupta, Director at Harlequin Brands oversees every pulse—ensuring Best of Breed delivery from blueprint to breakthrough.
A Master’s in Journalism & Mass Communication, she cut her teeth as a print media reporter, mastering deadline-sharp insight and narrative force. As Visiting Professor of Media Laws, she instills ethical rigor that governs our compliance and clarity. Her secret edge? One of India’s youngest Kathak Visharads, running her Pune academy with Lucknow Gharana fire—translating dance’s flawless cadence into operational excellence.
Under Sunandita’s watch, Harlequin hums: precision orchestration turning vision into victory.
